It only has a small presence in the Southern Africa region. Main BodyĪlthough Wal-Mart is the world’s largest retailer, it has been reluctant to expand its operations in Africa. ![]() On the other hand, a global strategy refers to the process of coordinating extensive activities that are spread geographically in many countries (Johnson 263). In these options, an organization focuses on ‘localization’ where efforts are made to tailor-provide services and goods that suit the market where the organization enters (Ghemawat 21). In terms of internationalization, an international strategy refers to a range of operations options that organizations consider when seeking to operate beyond the country of origin. ![]() Internationalization and globalization are two important but different concepts in the business environment.
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